THE CYBERSPACE SPACEWALK: The Strategic Brain & Tactical Legs of E-Commerce – by Jon Ane

The Cyberspace Spacewalk 

The Strategic Brain & Tactical Legs of E-Commerce

By Jon Ane

Welcome to the Cyberspace Spacewalk. Running an online shop can look deceptively simple.

Put your products online, attract visitors, run some advertising, offer promotions—and wait for the orders.

But successful e-commerce is rarely that simple.

There are hundreds of things you could do, yet the real challenge is knowing which ones you should do, why you should do them, and in what combination.

That is what this book is about. It is built on a simple principle:

Strategy decides where to go. Tactics get you there.

The book presents a series of Strategic Selections—different strategic choices you can make in e-commerce. Each selection opens up possible Strategic Paths, and each path can then be brought to life through carefully organised tactics. More than 80 practical tactics are included. So this is not simply another list of things to try in your online shop.

It is a way of thinking about what to choose before deciding what to do.

Think of e-commerce as a spacewalk.

There is no obvious road beneath your feet. You can move in many directions, but not every direction will take you where you want to go.

Choose your strategy. Select your path. Then use the right tactics to move.

That is the Strategic Brain and Tactical Legs of E-Commerce.

How This Book Is Different from Others:

• Strategy before tactics.
• Strategic Selections before action.
• Multiple Strategic Paths—not one prescribed formula.
• 80+ tactics organised around strategic choices.
• Shows you what to choose, not just what to do.
• Connects strategy directly to execution.
• Separates the Strategic Brain from the Tactical Legs.
• Avoids the “endless list of e-commerce tips” approach.
• Helps you choose tactics that fit your chosen direction.
• Practical, structured and designed for immediate application.

 

Other books tell you what you can do in e-commerce. This book helps you decide what you should choose—and then shows you how to make it happen.

 

For your information:

Language:  

ISBN: 978-1-7397183-4-3  

Format: E-Book 
Pages: 258

Publisher: Jon Ane Cherry-Pick Group Limited- Free Writers publishing division.

For your information, we print the hard copy book in bulk to some amount. However, If you have ordered and the product isn’t available in stock, it would be considered a pre-order and that one would come with a giveaway.

Get an invoice: Like many before you did – get an invoice and ask your company to refund you for “Employee education expenses”.