A unique selling proposition describes a special competitive product offer. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “The G-POST promises strategic consistency and synergy both with the market and your organisation. Without those, the company strategy might turn into nothing but a limp dart that cannot pierce its way through and hit your target.” Jon Ane, The Rosetta Stone of Strategy.