Megatrend is a massive change on a regional or global scale that has the potential to strongly impact companies and their markets in different areas of life and business. Here is a list of a number of megatrends predicted to take place by 2030: Demographics: People are living longer. By 2030, more than a billion […]
Tag Archives: strategy.marketing.tool
A white paper is written content, usually in the form of an article of at least 2500 words, meant to shed some light on a product or product-related topic and galvanise and lure potential customers. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise […]
A subject matter expert is a person who is considered an expert in a specific field. For instance, Jon Ane is a subject matter expert (SME) in the fields of Strategy and Reverse Bankruptcy. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – “The G-POST gives […]
A product listing ad (PLA) is a paid ad that pops up when searching for a particular product on search engines. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST […]
Content syndication is a tactic where a marketer distributes content that appears on one platform or marketing channel, such as a forum or blog, to other platforms in a bid to increase content exposure. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it […]
Following the understanding that birds of feathers flock together, customer segmentation is a method to classify the market into smaller groups according to their common traits in a bid to increase sales, improve competitive advantage, provide solutions to the particular needs of the market segment, improves the given value and delivers a tailored product. The […]
Cross-channel marketing is a marketing tactic where the marketer uses a blend of different marketing channels simultaneously in a bid to serve a specific objective related to a specific Product Market (equivalent to Combined arms in warfare). It is different from Multi-channel marketing. Read more here. Do make sure all tactics and means in use […]
By Jon Ane A go-to-market (GTM) is a strategic roadmap that includes all strategic G-POST paths that deal with all the aspects related to launching your product to the market in a bid to ensure its success in a competitive environment. Do make sure all tactics and means in use would create synergy with your […]
By Jon Ane Customer acquisition is the process of acquiring a new customer for your business until the prospect turns into an actual customer. Thus, an actual buying customer is no longer part of the customer acquisition process. Followed by your G-POST, it includes all tactics and resources harnessed to gain a potential customer. Do […]
By Jon Ane Customer marketing consists of a well-coordinated set of actions following your G-POST STRATEGY in a bid to retain or grow an existing customer base. Customer marketing aims to achieve those by adding value to your products and service and galvanising your customers into action with extras and special offers. Furthermore, invest and […]