G-POST Online sales tactic – Pop-up the Volume – the pop-up shop A tangible Pop-up shop would be an excellent way to support your online shop and create a direct connection with your market. It can be anywhere you might find relevant high traffic of passers-by. The most common locations for the mass market are […]
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G-POST Online sales tactic – The Flagship Shop Having a flagship shop in first-tier cities―a physical address, and a place where you can get services, replace the product, and enjoy a new collection, creates a source of confidence and support your online channels. Do make sure all tactics and means in use would create synergy […]
G-POST Online sales tactic – The Spider Web – use your business web A strong vast business web with mutual relationships is key to succeeding in business in general, and that is also the case in e-commerce. A strong business web creates a bond that allows you to spread your word, disseminate your message and […]
G-POST Online sales tactic – The P.P.C. Ads Pay-per-click advertising – P.P.C is an internet advertising mechanism that allows online retailers and others to publish advertisements and pay by clicks of the targeted customers. The common P.P.C. publishers are the big search-engine companies like Google AdWords and Microsoft Bing-Ads, but also website owners or networks […]
G-POST Online sales tactic – The Turtle Doves – customers loyalty Encouraging customers to continue buying from your shop, time and again, involves true relationship and most devoted care, tied with commitment. Like any love story, if you fancy unswerving loyalty, it must involve a lot of mutual care, compliments, grooming and treats. In my […]
G-POST Online sales tactic – In-Person It is highly recommended that workers who communicate with customers online have their avatar and name. Customers would rather choose a company with a face than a faceless one. It is certainly a good way to establish warmer relationships and trust in this far-cold virtual space. However, to make […]
Online cross-platform instant messaging, like WhatsApp and WeChat, is a mini social media app over the mobile phone, or perhaps even more than that. It is an important tool that could be used to increase traffic to your e-commerce platform. First, open your own company account and give wings to your account, where you can […]
G-POST Online sales tactic – The City Centre – social-propelled websites There are social-propelled websites that are open to the public and actually function as a city centre café, where people share news in different areas, including second-hand marketplace, entertainment, weather, travelling, shopping, rating and more. Such a website, for example, is “Reddit”, the American […]
G-POST Online sales tactic – The Cocktail Party – Market Interaction Go social! In order to support your online shop, ramp up your fans and increase connectivity to your market, interact with your customers, and invest resources in social media. Have your own business page, discuss your products, promote them, and share information, ratings and […]
Online sales tactic – The Squash Game – Customers interaction There must be ongoing customer interaction, including comments, opinions, stories, pictures, videos… anything to keep the flame going. Moreover, as everyone likes parties and good surprises, find a focus on a weekly or monthly basis, and have an online event. It can be competitions with […]