By Jon Ane The buyer’s journey is a virtual journey a prospective buyer embarks on across a virtual map representing his buying process. The map consists of three essential landmarks: Awareness – the prospective buyer is bothered by a problem he wishes to solve. Consideration – the prospective buyer embarks on a journey to find […]
Tag Archives: strategy.marketing.content
By Jon Ane Contextual marketing is a marketing concept that strives to connect your marketing channels and tools to your customers by producing relevant content to their buyer persona profile or Ideal customer profile in a bid to create a successful engagement with contextual communication. Do Make sure all tactics in use would create synergy […]