Tag Archives: sales.marketing.strategy

What is the best definition of Cross-selling?

By Jon Ane Cross-selling is a marketing tactic meant to upscale sales volumes of actual customers by offering them additional complimentary products, related ones, or any others that might interest them on top of what they have already chosen. The company takes advantage of the customer’s trust and the time-limited shopping opportunity to pile more […]

What is the best way to explain Upselling?

By Jon Ane Upselling is a marketing tactic meant to upscale sales volumes of actual customers by offering them an upgraded version of the product they intend to buy or already possess. Commonly Upselling could take place from the middle of the buying process on. According to Forbes, the advantages of selling to existing customers […]

What is the best definition of Sales qualified lead (SQL)?

By Jon Ane A Sales-Qualified Lead (SQL) is a Marketing qualified lead (MQL) approved by the sales marketing arm as a ripe-enough customer to go further into the hand of the salespeople. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For […]