Tag Archives: marketing

What is the best definition of Lead generation website?

By Jon Ane A lead generation website is a tool to arouse interest and provide information to potential clients about your company and all the relevant aspects of your product/s. Its primary purpose is to generate new leads for the company. It should provide the visitors with a digital registration form to add their details, […]

What is the best definition of Conversation qualified lead – CQL?

By Jon Ane A Conversation Qualified Lead is a potential customer who expressed interest in purchasing while conversing with a salesperson or any digital means like a bot. However, the customer might have deal-closing questions to be answered by a company representative. Do make sure all tactics and means in use would create synergy with […]