Tag Archives: customer.strategy.marketing

By Jon Ane Customer success is the act of joining forces with your customer to ensure he enjoys all the benefits your company could offer for the betterness of his business or himself. It is much like being a supportive friend and earning, in return, a steadfast customer. Do make sure all tactics and means […]

By Jon Ane Customer expansion is a Strategic Path meant to upscale sales volumes and uphold the loyalty of actual customers―those who buy from you. Amongst the tactics to achieve customer expansion could be found tactics such as bespoke offers, cross-sells and upsell. As buying customers is a company’s pillar―an already captive audience who trusts […]

By Jon Ane Customer retention is the act of pampering actual customers so they will continue buying from your company. The act involves special offers, promotions and extra services meant to warm up relationships and prevent customers from abandoning your business. It is a rather common act not only on hibernating customers but also on […]

By Jon Ane A Marketing Qualified Lead (MQL) indicates the number and or percentage of potential customers who have a close fit to the company’s Ideal Customer Profile (ICP). The company will lead the MQL deeper into the purchase funnel until the deal is closed. The figure can be used as an absolute figure or […]

By Jon Ane Account-based marketing is a marketing concept that targets client accounts based on your Ideal customer profile with bespoke communication means instead of deploying a vast minefield to capture clients based on their buyer persona profile. For more information, visit Jon Ane, Do Make sure all tactics in use would create synergy with […]

By Jon Ane One must know his market if he wishes to win the market and sell the right thing to the right people at the right method, time and place. Here is a partial list of the significant factors in their profiles: Do Make sure all tactics in use to acquire the customer would […]