G-POST Online sales tactic – The Fishing Bait – comparison shopping engines A company should be fully aware of the fact that in some product categories, customers are more likely to use comparison shopping engines – C.S.E., also known as price comparison websites. That can create a big problem, especially if you are not competitive […]
Tag Archives: customer.strategy.marketing
G-POST Online sales tactic – The “Air” around and about your product For many products, B2C products, in particular, showing images of the product alone might be a mistake. You actually sell the product and the “air around it” as one, the atmosphere it creates, the lifestyle it blends into, the contribution it delivers, the […]
G-POST Online sales tactic – The Penny 4 your Thought – customers reviews Having up-to-date reviews is most important as they are highly regarded by customers and support their buying decision. Furthermore, it shows that you are active at any given moment. Persuading customers to send their product reviews is not always easy. Therefore, find […]
Actual Customers are your active customers who regularly buy from you. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – The advantages of the G-POST […]
The term Milestone stands for a stage or a station along the quest to achieve a set of objectives and outcomes. It must consist of clear objectives, content, trajectory, responsibilities, resource allocation to achieve it, schedule and progress follow-ups. Do make sure all tactics and means in use would create synergy with your G-POST. Or […]
Customer Perspective is an indicator that evaluates customers’ perception of the actual value delivered by the company’s products and represented in the company’s value proposition. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta […]
Remarketing or Retargeting is a digital marketing technic meant to prime a lead for action by presenting ads and offering incentives to a “drifting lead”. A targeted lead is one who visited your digital platforms and did not buy or take any other wanted action. Do make sure all tactics and means in use would […]
Cyber user experience (CUX) is the impression left on your customers after using your APP, website or e-shop. We all strive for s good user experience. However, doing so involves ongoing work of streamlining the different functions, architecture and content so they would be tagged as appealing, pleasant, understood and functional in the eyes of […]
A/B tests A/B tests are meant to determine which marketing tactic is the most effective one in a bid to propel a specific objective, such as traffic, lead generation, sales, etcetera. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more […]
Client versus customer Unfortunately, there are a lot of confusing definitions of those two terms with no clear-cut. These are my definitions of the two terms: A client is: A customer is a B2C buyer who buys products from a business. Commonly, those products or services are high-frequency purchased products. For more information, visit Jon […]
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