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The best definition of Vision Statement

A vision statement is a company’s aspiring beacon of its desirable long-term perspective in tangible pictures. It is an orienting tool,  more of a company’s North Star―distant but clearly shows a direction that must be shared with all your people. According to Jon Ane’s Company DNA, a company’s strategic DNA consists of three elements that […]

What is the best definition of Partnering marketing?

Partnering marketing includes promotional efforts resulting from strategic cooperation between two or more independent organisations.A strategic partner can be any company linked to your supply chain, from raw materials to distribution channels, but also companies that complement your products and even competitors in some unique cases. Ensure that all the partnering sides can find substantial […]

What is the best definition of Cost per mille-CPM?

Cost per mille (CPM) Cost per mille (CPM) represents the cost-effectiveness of an advertisement per every thousand impressions. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – […]

All the secrets about Jon Ane the author of The Rosetta Stone Of Strategy and the father of modern strategy and the G-POST tool.

Jon Ane is a businessman and an ex-military strategist who has vast leadership experience of over 37 years, a person trusted with the secrets of prominent leaders in business and governmental sectors. He is the author of The Rosetta Stone of Strategy. Jon Ane is known for his deep and creative thinking away from the […]

What is the best definition of Total addressable market-TAM?

Total addressable market (TAM) Total addressable market (TAM) is the size of the Product-market in terms of potential revenue, assuming everyone would have purchased the product. For more information, visit Jon Ane, The Rosetta Stone of Strategy. www.cherry-pix.com/golden-path-of-strategy-35-stages-attack-complex-reality/187760/ G-POST STRATEGY TOOL – No more sloppy Strategies! Jon Ane, The Rosetta Stone of Strategy.                          

What is the best definition of Customer marketing?

By Jon Ane Customer marketing consists of a well-coordinated set of actions following your G-POST STRATEGY in a bid to retain or grow an existing customer base. Customer marketing aims to achieve those by adding value to your products and service and galvanising your customers into action with extras and special offers. Furthermore, invest and […]