Equity, also known as “shareholders’ equity,” stands for the portion of the company’s assets that could be held in the hands of its owners after deducting its liabilities. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – The advantages of the G-POST 13th of 30 -Creates consistency […]
Category Archives: Dictionary
Supply and Demand Law The Supply and Demand Law describes the relationship between product price and people’s inclination to buy or suppliers to sell it. The law says that when prices are high, buyers will decrease their product demand and vice versa. Inversely, suppliers will supply more products when prices are high and vice versa. […]
Actual Customers are your active customers who regularly buy from you. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – The advantages of the G-POST […]
Inaccessible Potential Customers are customers who buy from your competitors and have never bought from you. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – […]
Accessible Potential Customers Accessible Potential Customers are customers who entered your “shop”, snooped around, or asked for an offer but didn’t buy. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. […]
Abandoned Customers are customers who used to buy from you but have shunned your company and shifted to your competitors. Those customers hold pivotal information. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta […]
Fiscal policy is a means that uses government spending and taxation tools in a bid to make a needed impact on a given economy. Fiscal policy is based on the ideas of Keynes, who claimed that governments could stabilise and contribute to the economic output, including aspects such as employment, inflation, demands for goods and […]
Features are simply properties of the product or service, whereas benefits are the advantages, the returns that the customer could obtain from those features. In short, a benefit is an outcoming return, an advantage that results from the feature – the property itself. Here is an example from the service sector: Product: Credit card. Newly […]
The term Bull Market labels a situation where the securities price surges or is expected to surge continuously for a relatively long period (commonly more than two quarters to a year or more) in an entire market, index, industry or company. The Bull Market reflects investors’ trust and positive prospects. The term could be used […]
The term Bear Market labels a situation where the securities price plunges at least 20% continuously for a relatively short period (quarter commonly) in an entire market, index, industry or company. There are endless reasons for this phenomenon. However, it reflects investors’ lack of trust, who see risk and negative prospects in their securities. For […]