By Jon Ane When dealing with customer involvement, we can divide products into two groups, each with a different buying model. There are two categories: High Customer Involvement : The customer sees the importance of choosing the right product since a failure to buy the right one would result in emotional inconsistency or, if you […]
Category Archives: Dictionary
By Jon Ane A product Line is a number of tightly knit products with common ground and related use grouped under the same family of products and sold to a specific market through similar marketing channels. Here is an example of one of the company’s Product Markets with several family branded Product Lines: www.jon-ane.com/strategic-management/187775/ G-POST STRATEGY […]
By Jon Ane Unsurprisingly, a product’s life cycle is similar to any living creature’s life cycle. There are four stages plus an intermediate one. As for examples for each stage of the product market life cycle, in order to see the entire picture, examples will be given by capsulising a frozen moment in the global […]
In Jon Ane’s G-POST, before the company approaches stage 8―Marketing Access-Mode Strategic Selection, it must define the state of the Product Market over the following parameters: First, as pointed out, determine the life cycle phase of the Product Market. Second, state the leadership status of the company. Product Market life cycle and leadership go with […]
By Jon Ane Portray Strategy as a mould that points the chosen path to reach your target dictates the cast-form of tactic—the engine to get you there, in its own spitting image. The G-POST tool – The “Golden Path of Strategy” is a tool to build Strategy, to turn limp fingers into a powerful fist […]