Multi-channel marketing is a marketing tactic where the marketer uses a blend of different marketing channels parallelly in a bid to serve different objectives related to different products of the same Product Market. It is different from Cross-channel marketing. Do make sure all tactics and means in use would create synergy with your G-POST. Or […]
Category Archives: Dictionary
Cross-channel marketing is a marketing tactic where the marketer uses a blend of different marketing channels simultaneously in a bid to serve a specific objective related to a specific Product Market (equivalent to Combined arms in warfare). It is different from Multi-channel marketing. Read more here. Do make sure all tactics and means in use […]
An avatar is a profile image representing a user on all sorts of online and offline platforms. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – Strategy’s Chessboard – An All-inclusive Tool to build your strategy! Jon Ane, The Rosetta Stone of Strategy.
Client versus customer Unfortunately, there are a lot of confusing definitions of those two terms with no clear-cut. These are my definitions of the two terms: A client is: A customer is a B2C buyer who buys products from a business. Commonly, those products or services are high-frequency purchased products. For more information, visit Jon […]
Monthly unique visitor (MUV) is a social media quality indicator that measures the number of users who visit the platform at least once a month during a certain period. MUV helps measure the quality of your relationship with your users and how often they visit your platform. Do make sure all tactics and means in […]
A vlog is an online information video display updated regularly with new posts and published on a website platform, and social media include video hosting platforms. See the partial list of Specifically dedicated video hosting websites: Name Language Similarweb traffic rank YouTube Multilingual 2 Bilibili Mandarin 27 Twitch* Multilingual 38 Niconico Japanese 165 Aparat Persian […]
A blog is an online information display updated regularly with new posts and published on a website platform. Its purpose is varied from noble causes to brand lobbying and ads. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon […]
Social proof product is a product with quite a number of positive customer reviews. Thus, the product could be considered more trustworthy by potential customers. For examples of social-proof products, click here. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For […]
Clickbait is a lure meant to tempt users to click a link, an image or an interactive button of some sort by provoking an interest in some way or manipulating the user. Example: ‘Taxpayer, the government doesn’t want you to know just that’. Do make sure all tactics and means in use would create synergy […]
Lead magnet A lead magnet is an appealing allure, a giveaway given to potential customers in exchange for their details. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – […]