Content syndication is a tactic where a marketer distributes content that appears on one platform or marketing channel, such as a forum or blog, to other platforms in a bid to increase content exposure. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it […]
Category Archives: Dictionary
A call to action is marketing content with a link that appears in different forms and urges the viewers to take a specific action, such as add us, buy now, fill out the form, subscribe and more. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you […]
A Backlink is a hyperlink connecting one website page to another. Marketers use backlinks to improve their Search Engine Optimisation―SEO, increase traffic and refer their content to a complementary one. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, […]
Following the understanding that birds of feathers flock together, customer segmentation is a method to classify the market into smaller groups according to their common traits in a bid to increase sales, improve competitive advantage, provide solutions to the particular needs of the market segment, improves the given value and delivers a tailored product. The […]
The S.W.O.T analysis is a periodic analysis that scans the business environment both in and out of the company. The analysis should take place at least each quarter; however, most commonly will be done before setting up your new G-POST STRATEGY or after meeting with a strategic event or trend. The internal environment analysis includes […]
Likert scale A Likert scale is atypical survey answering scale to estimate the intensity of feelings, opinions and sentiments. A Likert scale commonly ranges from 1―low intensity or disagreement to 5 or 10―high-intensity complete agreement. Some of the Likert questions might couple with qualitative questions. For more information, visit Jon Ane, The Rosetta Stone of […]
Cyber user experience (CUX) is the impression left on your customers after using your APP, website or e-shop. We all strive for s good user experience. However, doing so involves ongoing work of streamlining the different functions, architecture and content so they would be tagged as appealing, pleasant, understood and functional in the eyes of […]
Metrics are measurable parameters that indicate the level of completion of targeted objectives. Those points to the performances of your company in different fields and across different tactics and their connection to your set G-POST STRATEGY and its objectives. It includes indicators such as bounce rate, churn rate, cost per lead and many others. Do […]
Key performance indicators are measurable metrics determining your progress towards a particular milestone and objectives. Key performance indicators indicate the gap between reality and your plan and help you to determine your achievements and the level of completion. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might […]
A/B tests A/B tests are meant to determine which marketing tactic is the most effective one in a bid to propel a specific objective, such as traffic, lead generation, sales, etcetera. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more […]