A Paid channel is a marketing content channel you purchase, which includes paid promotional content of any sort, from ads and videos to presentations and articles. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The […]
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An owned channel is a marketing content channel controlled or owned by you and answers only to you. It could be your website, blog, video channel and others. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon […]
Monthly recurring revenue – MRR Monthly recurring revenue- MRR is the expected revenue that a Product Market could receive monthly. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – Paves your way through the impossible! Jon Ane, The Rosetta Stone of Strategy.
Impressions rate isa metric that counts the number of times a digital post appears on viewers’ screens compared to the number of clicks on a particular CTA―Call to action, comments or likes. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For […]
A Guest post is a piece of content written by an authorised outsider guest. It is commonly posted by an expert in your field or strategic partner. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, […]
Gated content is content such as eBook, video, webinar, article or other promotional content that can only be extracted after passing a barrier such as a paywall or signing up. The content itself usually takes the form of an eBook, a white paper, or a webinar. Do make sure all tactics and means in use […]
Engagement level is a metric that defines the interaction level of your viewers with your content. The way to measure it varied according to the platform and engagement tools in use, including likes, comments, clicks, and others. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you […]
An editorial calendar is a timing management tool that helps you plan and distribute content through multiple marketing channels and tools, such as your website, forums, blogs, vlogs, webinars, etc. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, […]
A demand-side platform is a digital platform used by advertisers to buy and distribute advertisements via multiple channels and tools from a single cyberspace simultaneously. Through the DSP, advertisers bid on advertisements, space, keywords, etcetera. DSP platforms cooperate with different suppliers (SSPs) and others to provide a complete basket of services to their clients. Do […]
Cost per click is a method to measure the average cost of every click on a paid advertisement. It takes the price of an ad and divides it by the number of users who clicked the advertisement. The CPC is used to determine the cost-effectiveness of a paid ad and price it by the ad […]