The GIX―Growth Inhibitors X-ray is a Jon Ane’s in-company survey that uses a distinct method to analyse a company in a bid to find and defuse the root problem generators responsible for all the unwanted symptoms in a company. According to Jon Ane’s long experience, an active company cannot survive more than six root generators. […]
Category Archives: Dictionary
The tactic plan contains a streamlined list of specific actions to implement your G-POST strategy. Each action must be synergetic with your G-POST and with other actions to achieve the set objectives of your G-POST. Tactics must include the responsible executor, cooperating teams, schedule, resources and measurements of successful execution. Do make sure all tactics […]
A white paper is written content, usually in the form of an article of at least 2500 words, meant to shed some light on a product or product-related topic and galvanise and lure potential customers. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise […]
A Webinar is an online real-time broadcasted event in the form of an interactive presentation held by an organisation or individuals to promote and develop a topic or a product and generate awareness and leads. The webinar expert interacts with a segmented audience who usually registers in advance. Do make sure all tactics and means […]
A subject matter expert is a person who is considered an expert in a specific field. For instance, Jon Ane is a subject matter expert (SME) in the fields of Strategy and Reverse Bankruptcy. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – “The G-POST gives […]
Return on investment is a financial key index representing the ratio between the expected or actual net return on your investment to the cost of your investment. The resolution of this so call investment can vary from an entire company or product market to a specific campaign, depending on the user. The ROI serves as […]
Remarketing or Retargeting is a digital marketing technic meant to prime a lead for action by presenting ads and offering incentives to a “drifting lead”. A targeted lead is one who visited your digital platforms and did not buy or take any other wanted action. Do make sure all tactics and means in use would […]
A product listing ad (PLA) is a paid ad that pops up when searching for a particular product on search engines. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST […]
Pay-per-click ad is a cyberspace advertisement priced and paid by the number of times it is clicked and opened by potential customers. Advertisements as such can be seen on different websites, search engines, social media, video platforms and other platforms. Do make sure all tactics and means in use would create synergy with your G-POST. […]
Paid marketing includes purchased promotional tools and efforts of any sort from a third party. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy –The G-POST […]