By Jon Ane A Conversation Qualified Lead is a potential customer who expressed interest in purchasing while conversing with a salesperson or any digital means like a bot. However, the customer might have deal-closing questions to be answered by a company representative. Do make sure all tactics and means in use would create synergy with […]
Author Archives: Jon Ane
By Jon Ane A Sales-Qualified Lead (SQL) is a Marketing qualified lead (MQL) approved by the sales marketing arm as a ripe-enough customer to go further into the hand of the salespeople. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For […]
By Jon Ane A Marketing Qualified Lead (MQL) indicates the number and or percentage of potential customers who have a close fit to the company’s Ideal Customer Profile (ICP). The company will lead the MQL deeper into the purchase funnel until the deal is closed. The figure can be used as an absolute figure or […]
By Jon Ane Marketing funnel-Purchase funnel-Customer funnel-Sales funnel-Conversion funnel-AIDA The Funnel is a customer buying model that describes the shopping quest of a customer. The buying process starts with awareness of your product and ends with purchasing it. In a bid to funnel the potential customer from one stage of the process to another, you must first […]
By Jon Ane Content Management System CMS is a computer system that acts as a centralised control system for digital content. CMS provides tools to create, schedule and distribute digital content to different digital content tools, such as websites and others. Do make sure all tactics and means in use would create synergy with your […]
By Jon Ane A customer relationship management (CRM) computer system is a marketing data control tool in the service of strategy meant to manage your company’s interactions and engagements with customers of all sorts, including Abandoned Customers, Accessible Potential Customers, Inaccessible Potential Customers, and of course, Actual Customers. CRM acts like the brain and the […]
By Jon Ane A tech stack is the set of digital tools and software a company employs to operate its business. For instance, ERP, CRM software, and other automatic tech solutions in the service of its strategy. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you […]
By Jon Ane Word-Of-Mouth promotion is the most effective promotion of your product that comes right from other people’s mouths. Of course, it does not stand alone. The active Word-Of-Mouth Promotion Indicator (AWOMI) points to the actual motivation of your customers to recommend your brands to others actively. We use a scale of 1-100. We […]
By Jon Ane The Customer lifetime value is the predicted net profit value related to a customer’s future activity. There are several ways to calculate CLV. Here is an easy one: Formula: Annual profit contribution per customer (x) Average number of activity years (-) the cost of customer acquisition For instance: The customer lifetime value […]
By Jon Ane Cost per lead is all the direct costs linked to generating a lead. CPL is commonly used in lead-focused marketing campaigns, paid-per-click advertisements like Google Ads and Bing Ads and so on. Do Make sure all tactics in use would create synergy with your G-POST. Or else you might jeopardise it all. […]