By Jon Ane Customer success is the act of joining forces with your customer to ensure he enjoys all the benefits your company could offer for the betterness of his business or himself. It is much like being a supportive friend and earning, in return, a steadfast customer. Do make sure all tactics and means […]
Author Archives: Jon Ane
By Jon Ane Cross-selling is a marketing tactic meant to upscale sales volumes of actual customers by offering them additional complimentary products, related ones, or any others that might interest them on top of what they have already chosen. The company takes advantage of the customer’s trust and the time-limited shopping opportunity to pile more […]
By Jon Ane Upselling is a marketing tactic meant to upscale sales volumes of actual customers by offering them an upgraded version of the product they intend to buy or already possess. Commonly Upselling could take place from the middle of the buying process on. According to Forbes, the advantages of selling to existing customers […]
By Jon Ane Customer expansion is a Strategic Path meant to upscale sales volumes and uphold the loyalty of actual customers―those who buy from you. Amongst the tactics to achieve customer expansion could be found tactics such as bespoke offers, cross-sells and upsell. As buying customers is a company’s pillar―an already captive audience who trusts […]
By Jon Ane Customer retention is the act of pampering actual customers so they will continue buying from your company. The act involves special offers, promotions and extra services meant to warm up relationships and prevent customers from abandoning your business. It is a rather common act not only on hibernating customers but also on […]
By Jon Ane The percentage rate per period of customers who stopped subscribing to a service of some sort. For more information, visit Jon Ane, The Rosetta Stone of Strategy. www.rosetta-stone-strategy.com/why-strategy-important-genetic-similarity-g-post/111309/ G-POST STRATEGY TOOL – strategy – “The G-POST is a systematic orientation tool that creates a long DNA-like chain – a Cord of Strategy […]
By Jon Ane Customer acquisition is the process of acquiring a new customer for your business until the prospect turns into an actual customer. Thus, an actual buying customer is no longer part of the customer acquisition process. Followed by your G-POST, it includes all tactics and resources harnessed to gain a potential customer. Do […]
By Jon Ane Customer marketing consists of a well-coordinated set of actions following your G-POST STRATEGY in a bid to retain or grow an existing customer base. Customer marketing aims to achieve those by adding value to your products and service and galvanising your customers into action with extras and special offers. Furthermore, invest and […]
Multi-Touch Revenue Attribution Multi-Touch Revenue attribution is the learning process of the contact history of customers who purchased from your company. The company will conclude what channels, elements, and efforts contributed to its revenue. www.cherry-pix.com/strategy-not-one-person-show-share-strategy/177753/ G-POST STRATEGY TOOL – Strategy’s Chessboard – an all-inclusive tool to build your Strategy. Jon Ane, The Rosetta Stone of […]
By Jon Ane The buyer’s journey is a virtual journey a prospective buyer embarks on across a virtual map representing his buying process. The map consists of three essential landmarks: Awareness – the prospective buyer is bothered by a problem he wishes to solve. Consideration – the prospective buyer embarks on a journey to find […]