The S.W.O.T analysis is a periodic analysis that scans the business environment both in and out of the company. The analysis should take place at least each quarter; however, most commonly will be done before setting up your new G-POST STRATEGY or after meeting with a strategic event or trend. The internal environment analysis includes […]
Author Archives: Jon Ane
Likert scale A Likert scale is atypical survey answering scale to estimate the intensity of feelings, opinions and sentiments. A Likert scale commonly ranges from 1―low intensity or disagreement to 5 or 10―high-intensity complete agreement. Some of the Likert questions might couple with qualitative questions. For more information, visit Jon Ane, The Rosetta Stone of […]
Cyber user experience (CUX) is the impression left on your customers after using your APP, website or e-shop. We all strive for s good user experience. However, doing so involves ongoing work of streamlining the different functions, architecture and content so they would be tagged as appealing, pleasant, understood and functional in the eyes of […]
Cost per mille (CPM) Cost per mille (CPM) represents the cost-effectiveness of an advertisement per every thousand impressions. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – […]
Metrics are measurable parameters that indicate the level of completion of targeted objectives. Those points to the performances of your company in different fields and across different tactics and their connection to your set G-POST STRATEGY and its objectives. It includes indicators such as bounce rate, churn rate, cost per lead and many others. Do […]
Key performance indicators are measurable metrics determining your progress towards a particular milestone and objectives. Key performance indicators indicate the gap between reality and your plan and help you to determine your achievements and the level of completion. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might […]
A/B tests A/B tests are meant to determine which marketing tactic is the most effective one in a bid to propel a specific objective, such as traffic, lead generation, sales, etcetera. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more […]
A dark post is a promotional post that appears on other platforms like social media and other feeds aimed at a specific part of a segment you wish to attract but doesn’t appear on the company’s formal page. Do make sure all tactics and means in use would create synergy with your G-POST. Or else […]
Multi-channel marketing is a marketing tactic where the marketer uses a blend of different marketing channels parallelly in a bid to serve different objectives related to different products of the same Product Market. It is different from Cross-channel marketing. Do make sure all tactics and means in use would create synergy with your G-POST. Or […]
Cross-channel marketing is a marketing tactic where the marketer uses a blend of different marketing channels simultaneously in a bid to serve a specific objective related to a specific Product Market (equivalent to Combined arms in warfare). It is different from Multi-channel marketing. Read more here. Do make sure all tactics and means in use […]