Gated content is content such as eBook, video, webinar, article or other promotional content that can only be extracted after passing a barrier such as a paywall or signing up. The content itself usually takes the form of an eBook, a white paper, or a webinar. Do make sure all tactics and means in use […]
Author Archives: Jon Ane
Engagement level is a metric that defines the interaction level of your viewers with your content. The way to measure it varied according to the platform and engagement tools in use, including likes, comments, clicks, and others. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you […]
An editorial calendar is a timing management tool that helps you plan and distribute content through multiple marketing channels and tools, such as your website, forums, blogs, vlogs, webinars, etc. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, […]
Digital asset management is the business practice of managing digital assets like images, photos, videos, files, and platforms. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – A fertile soil to grow. Jon Ane, The Rosetta Stone of Strategy.
A demand-side platform is a digital platform used by advertisers to buy and distribute advertisements via multiple channels and tools from a single cyberspace simultaneously. Through the DSP, advertisers bid on advertisements, space, keywords, etcetera. DSP platforms cooperate with different suppliers (SSPs) and others to provide a complete basket of services to their clients. Do […]
Cost per click is a method to measure the average cost of every click on a paid advertisement. It takes the price of an ad and divides it by the number of users who clicked the advertisement. The CPC is used to determine the cost-effectiveness of a paid ad and price it by the ad […]
Content syndication is a tactic where a marketer distributes content that appears on one platform or marketing channel, such as a forum or blog, to other platforms in a bid to increase content exposure. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it […]
A call to action is marketing content with a link that appears in different forms and urges the viewers to take a specific action, such as add us, buy now, fill out the form, subscribe and more. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you […]
A Backlink is a hyperlink connecting one website page to another. Marketers use backlinks to improve their Search Engine Optimisation―SEO, increase traffic and refer their content to a complementary one. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, […]
Following the understanding that birds of feathers flock together, customer segmentation is a method to classify the market into smaller groups according to their common traits in a bid to increase sales, improve competitive advantage, provide solutions to the particular needs of the market segment, improves the given value and delivers a tailored product. The […]