The best definition of ” Duet tactic”- online classification

G-POST Online sales classification tactic – The Duet

When a company sets the product category, it chooses the product classification code, or in other words, the “data drawer”, where the product is stored and can be found either in web search engines or the marketplace. Here, there is more to it than meets the eye.

Clearly, choosing a category will affect the customers’ search results. Back to the gardening category we have spoken about, if you are a manufacturer of furniture and your outdoor products are classified under home furniture only, you might well be missed by customers that are searching for gardening products, as well as a possible advantage to be present in an untraditional category and stimulate customers to buy your product while searching for a wheelbarrow and a trowel for their garden. Here is one of three classification tactics:

In the Duet tactic, You are alone in a slightly different category on top of your usual industry category. This tactic allows you to pursue more sales opportunities. Needless to say, going to new categories must justify itself economically. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy –The G-POST – helping you see what other can’t.

“The Rosetta Stone of Strategy.” Jon Ane, The Rosetta Stone of Strategy.