The best definition of Pay-per-click advertising

G-POST Online sales tactic – The P.P.C. Ads

Pay-per-click advertising – P.P.C is an internet advertising mechanism that allows online retailers and others to publish advertisements and pay by clicks of the targeted customers. The common P.P.C. publishers are the big search-engine companies like Google AdWords and Microsoft Bing-Ads, but also website owners or networks of web and social media platforms.

In the case of search engines, banner ads or video clips will be displayed in the search engine and on relevant websites based on different triggers such as relevant keywords, topics, demographic targeting preferences, I.P., location, language and so on. The ability to filter the relevant targeted market and display your ads at the speed of light, and reach far into the depth of cyberspace, makes this tool very powerful.

Furthermore, this tool allows you to have your product ads on other trusted websites, like newspapers, websites and so on. However, I must add that the soft belly of this tool is abused through click fraud. So, make sure that the publisher has a guarding system to prevent it. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – Build up your business structure on solid ground! Jon Ane, The Rosetta Stone of Strategy.