The best alternatives to increase the online shoppers’ trust

G-POST Online sales tactic – The Ramp Up Trust

Raising the level of trust might take many forms. Here are a few options to assist you, on top of all we have recommended already. Of course, one of the most vital tools to boost trust would be customer reviews. Customers attribute great importance to the opinion of other customers, especially when launching a new product, as no one wants to be a lab guinea pig. Therefore, customers would be glad to see that other people, much like themselves, bought and used the product. Thus, sending buckshee—a free product to reviewers, either V.I.P. or commoners, is an excellent way to start.

Another option you might consider offering is a buckshee trial, but that, of course, depends on the type of product we deal with, its price and the level of customer involvement. However, it works well with computer programs, Mobile APPs, a test drive of a new car, electric devices and even mattresses. As for other disposable products like perfume, creams, food and so on, you can always provide a mini sample.

An additional idea to support an online product and serve that very purpose as well, could be a display of the product in central arenas where your targeted market can be found. Places such as relevant shopping centres, airports, points of sale, tradeshows, and others. Customers can then test the product but cannot buy it on the spot. To buy the product, they have to get into the online shop, and as an incentive, it would be smart to supply those visitors with a discount code or other promotions.

Another way to ramp up the trust is to offer a money-back guarantee. An additional way to boost trust is a guarantee, either an extended one or a special guarantee. An extended guarantee relaxes customers and gives them more time to establish their thoughts about the product. Approachable complaints and service centres must be given with a clear physical address and contact details.

Another way to deepen trust would be to allow customers to return a product within a week or two for no specified reason, and the customers pay only for delivery. However, it depends on the product type, culture, and so on. Furthermore, there are some shops and couriers that offer you delivery insurance for a few more pennies on top of the product price, so, in case you return the product, the delivery fee will be covered.

In marketplaces, it is suggested that a money-back guarantee will be activated in case one of their shops misleads customers in any way. That should be in the marketplace’s interest to demand shop owners present financial collateral, insurance, or simply send the payment to the shop after the customer inspection stint ends.

Related to that, but from a different perspective, another way to boost trust is to sell your product in a cyber marketplace under a well-known big retailer with a splendid reputation. Platforms like Amazon in the U.S.A. and Taobao in China supply their own guarantee and are known as customer-oriented platforms that know how to handle their suppliers. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – The advantages of the G-POST 28^th of 30 -it helps you put a tag price on your choice as it breaks the sum strategy into its moving parts. Jon Ane, The Rosetta Stone of Strategy.