One of the Best ways to boost your Online sales – the mobile phone targeting

G-POST Online sales tactic – The Busy Bees – mobile phones targeting

Busy people are people-on-the-go. Many of us have downtime either in the underground during rush hours, waiting for the bus, dining, visiting the loo, or having a break. During those times, there is one faithful mate, one thing that never breaks free from our hand, either a man or a woman―the mobile phone!’

Any survey would show you that the trend of shopping through mobile phones is surging while shopping through PCs is waning. Add to this the fact that smartphone prices are awfully low and within reach of many, even in developing markets, and the age of mobile shopping’s high tide has passed the gates.  

Shopping through mobile phones is already second to none. Walking with your smartphone will be like constantly going inside a virtual supermarket, and any spur-of-the-moment need that scratches your mind will be addressed immediately with a tap of a finger or even a flick of an eye.

Thus, a mobile-friendly e-commerce platform is vital, especially after the last pandemic, which nearly instantly shoved many around the world into the age of cyberspace shopping.

It practically forced into the circle of e-shoppers quite a number of customers who normally would not come near. At the same time, the pandemic shoved into the e-shopping circles product categories that rarely have been bought online.

In addition, I recommend not bothering your customers with a special mobile app or a special website. There are available solutions that help you automatically adapt your e-commerce website for use on mobiles and PCs. It is a friendly interface that allows you a fast-loading time, high responsiveness, compatibility with the major mobile systems such as Android, iPhone, Windows, and options for browsing with wearable devices, mobile and tablets.

Furthermore, to better hold your ground in the market, you can offer your          e-commerce customers supportive tools like geolocation, real-time notifications in text and audio, interactive ads, delivery tracking services and so on. Those are the future, and I trust they shall continue developing.

We learnt not long ago that boarding your customer on your e-commerce platform for the first time must be easy without any long FBI questionnaires. Make registration simple and welcoming, allow customers to complete their profile whenever they fancy, but do offer some incentives to encourage them to do so.

Nevertheless, I recommend following what we have used lately with our clients. In those cases, when you get on the platform, you get inside the shop without the need to sign up. After you load your shopping trolley and you are ready to checkout, only then do you need to sign up. Companies should make it all a streamlined sensation, simple, intuitive, and with no distractions.

A real-life sensation should be our north star, at least the ideal one we wish to get. In real life, when entering a shop, no one asks you to sign up first or introduce your membership card. This stage would take place only when you checkout. And so, I agree it should be the same in an online shop too, and our virtual shopkeeper should not be either strange or a stranger to the coming customers.

Another element that should be considered is the mobile’s small display screen. Therefore, companies must design their e-commerce platform simply and clearly, without being filled with clutter. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – The advantages of the G-POST 24^th of 30 -Focuses your resources on the chosen direction to march an “army” along a distinct path. Jon Ane, The Rosetta Stone of Strategy.