The best definition of Vision Statement

A vision statement is a company’s aspiring beacon of its desirable long-term perspective in tangible pictures. It is an orienting tool,  more of a company’s North Star―distant but clearly shows a direction that must be shared with all your people.

According to Jon Ane’s Company DNA, a company’s strategic DNA consists of three elements that must align and create synergy. Much like a cuttlefish, a company has three beating hearts:

1. Company Mission
2. Company Vision
3. Company Strategy

A vision statement consists of 3 elements:

1. The core values
2. The primary purpose
3. “Live images” of the future

For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – Mission – Vision –  Strategy –Tactic-e

Working in harness. ‘An additional way to illustrate the connection of those four elements would be an atom and its core. The core defines its identity and function as the central bonding force that exerts its power over the company…’ Jon Ane, The Rosetta Stone of Strategy.