Dictionary
What is the best definition of Buyer’s Journey?
By Jon Ane
The buyer’s journey is a virtual journey a prospective buyer embarks on across a virtual map representing his buying process. The map consists of three essential landmarks:
Awareness – the prospective buyer is bothered by a problem he wishes to solve.
Consideration – the prospective buyer embarks on a journey to find the optimal solution to his need and considers the benefits and features of his alternative solutions.
Decision: the prospective buyer chooses the optimal solution and buys it.
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the most Baffling Term in the History of Business! Jon Ane, The Rosetta Stone of Strategy.
