Dictionary

What is the best definition of Customer acquisition cost (CAC)?

Posted on by Jon Ane

By Jon Ane

Customer acquisition cost is all the costs linked to generating an active customer from a lead. The following ratio expresses the calculation of the CAC:

Total cost of all  marketing efforts & men*/ The number of new customers acquired per period = CAC  *includes sales and related overhead costs.                                                                     

Do Make sure all tactics in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

www.cherry-pix.com/keyword strategy-strategy/187766/

G-POST STRATEGY TOOL – strategy – “Tactic without Strategy or Strategy without tactic; both options are the safest way to achieve nothing, to get nowhere!“ Jon Ane, The Rosetta Stone of Strategy.

 

Jon Ane