What is the best way to do your online promotion?

G-POST Online sales tactic – The Nailing Hammer – online promotions

Do not beat about the bush; you are here to sell; no bedtime stories here either. Use your ammunition to hammer a sale. Promotions such as discounts, promo codes, coupon codes, referral codes, reward cards and more should be highlighted immediately after the customer passes the threshold of your E-shop. Do emphasise your benefits from the start; make it loud and clear. At all times, the “Buy Now” bottom must be clear, popping out, winking, and blinking for action. Unfortunately, even amongst some of our clients, I have seen dead-end pages where you end in nowhere, lost in tons of warranty words or God knows what.

However, not less important, do not leave customers any doubts about the arrival time of their parcel or the meaning of warranty conditions, which must be clear as they are meant for humans, not for solicitors.

 Unclear costs are your worst enemy, and the most common one is shipment fees, especially in vast geographic markets. Here, I suggest adding a shipment calculator, preferably an automatic one that does it according to the country and product, or else more people will cast aside your shopping trolley during checkout. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “The G-POST is much like visible light―each stage adds another colour to complete the entire spectrum.

Each of its 36 stages attacks the complex reality from a different angle and adds additional dimensions to create and complete a precise strategic map. 

Each stage does better fine-tuning than the previous one.” Jon Ane, The Rosetta Stone of Strategy.