What is the best way to design a categories filtering engine?

G-POST Online sales tactic – The Sorted-out – categories filtering engine

Building a filtering engine according to product category, price, and other features would be brilliant. A filtering engine is essential, especially when you have an extensive product collection in your shop. In any case, make sure your product categories are clear to the customer without the need for deep PhD research.

Having the “Last viewed” button would ease the search the second time the customer gets to your shop. I have seen companies that supply their customers with a guide-gift, a self-matching guide with all features where you can match colours, designs to your liking, a sizing guide and more.

Tempting customers to subscribe will ease the tracking and matching process between the customer’s I.D. and his visiting history, as the customer has his own personal “locker” in your shop.

Tempt your customer to subscribe with a significant discount on their first order, referral money, membership with substantial benefits and so on. Introducing a personal loyalty program that credits each customer in his future shopping can glue customers tightly. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – What is it?

• It is a long word.
• It has hundreds of definitions.
• When someone asks us to explain it, it goes with a chock.
• People use it for thousands of years.
• Every one of us says it at least once a day.
• Yet, no one knows what it is really…

Jon Ane, The Rosetta Stone of Strategy.