G-POST Online sales tactic – The Feels at Home – in-shop atmosphere
Make sure that your design, from fonts to images, suits the “air” your targeted market is looking for. For example, if you sell punkish accessories, I suppose your targeted market would not like to see a biblical font style or lacklustre pale design. Alternately, selling yachts and yacht accessories in a childish style might not be proved very appealing either.
If you are selling some Zen products, using Zen philosophy behind it might help you feel at home if a rippling sound of the water is heard in the background and a Zenish order controls the shop. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “Defining what Strategy is seems notoriously tricky. There is a great deal of rhetoric to the term, and there are so many definitions that you might well be lost in a sea of baffling meanings. ” Jon Ane, The Rosetta Stone of Strategy.