The best definition of online shop Dual Identity classification

G-POST Online sales tactic – The Dual Identity – shop classification

When a company sets the product category, it chooses the product classification code, or in other words, the “data drawer”, where the product is stored and can be found either in web search engines or the marketplace. Here, there is more to it than meets the eye.

Clearly, choosing a category will affect the customers’ search results. Back to the gardening category we have spoken about, if you are a manufacturer of furniture and your outdoor products are classified under home furniture only, you might well be missed by customers that are searching for gardening products, as well as a possible advantage to be present in an untraditional category and stimulate customers to buy your product while searching for a wheelbarrow and a trowel for their garden.

 Now, here are the classification tactics that I came up with:

G-POST Online sales tactic – The Mass:

Your product appears only in one category amongst your competitors, “Cold shoulder to cold shoulder.”

The next option is

G-POST Online sales tactic – The Dissenter:

You are alone, or relatively so, in a slightly different category. For example, a coffee table can be under gardening or home art decorations. One of the advantages I could think of might be avoiding price comparison with your competitors, either by customers or by automatic price-tracking tools. This tactic might suit companies that want to avoid direct confrontation with their industry’s “big sharks” for different reasons.

Another example is a relatively new company that produces mobile phones for the gamer niche. Instead of being under their industry category, you will find them under the computer game category with a mobile phone for gamers.

The next option is:

G-POST Online sales tactic – The Duet

You are alone in a slightly different category on top of your usual industry category. This tactic allows you to pursue more sales opportunities. Needless to say, going to new categories must justify itself economically. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “Defining what Strategy is seems notoriously tricky. There is a great deal of rhetoric to the term, and there are so many definitions that you might well be lost in a sea of baffling meanings. ”  Jon Ane, The Rosetta Stone of Strategy