What is the best way to define the “Fishing Bait” price comparison engine

G-POST Online sales tactic – The Fishing Bait – comparison shopping engines

A company should be fully aware of the fact that in some product categories, customers are more likely to use comparison shopping engines – C.S.E., also known as price comparison websites. That can create a big problem, especially if you are not competitive and customers see no difference between your product and your competition’s. So, make sure you are frequently checking the heartbeats of your industry. And if you do think your price isn’t attractive, then make sure your added value is noticed when your customers are fishing with the cheapest bait, the biggest fish they can get.

When a company is a leader in terms of low prices, it would be right and proper to voluntarily add a comparison engine pop-up to your e-commerce in a bid to demonstrate to customers that there is no need to continue their fishing quest. Moreover, announcing that if lower prices were found elsewhere, the shop would supply you with a better offer. This could be powerful as well. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “Encourage your people to devise several tactics to shore up your strategy with a ‘to-do list’ to get you there. Create a Pincer Movement effect―coming from a few directions with separate tactical efforts converging on the target. However, that can’t be done if you crowned Tactic as Strategy.” Jon Ane, The Rosetta Stone of Strategy.