What are the most important elements of the “Air” around your product?

G-POST Online sales tactic – The “Air” around and about your product

For many products, B2C products, in particular, showing images of the product alone might be a mistake. You actually sell the product and the “air around it” as one, the atmosphere it creates, the lifestyle it blends into, the contribution it delivers, the synergy it conveys, the social standing it echoes, the moto in life it reflects and more. Apart from the images, use descriptions, colours, voice and anything that demonstrates that atmosphere.

And so, if I own a piano e-shop, I suppose background music of Brahms’ Piano Concerto No.1 or Beethoven’s Piano Concerto No.5 or Bartók’s Piano Concerto No. 2, if you are a professional player and fancies a challenging finger-crushing experience might do. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “As a Leader, you are much like an orchestra conductor―you are not expected to do the job of your people. Instead, you must lead them while producing four essential elements:

Direction, Exemplification, Coordination, and Dedication.

Leadership doesn’t come gift-wrapped; you must work hard to earn it. The G-POST STRATEGY TOOL supplies you with 3 of those elements” Jon Ane, The Rosetta Stone of Strategy.