One of the best ways to attract customers to your products is to always act!

G-POST Online sales tactic – The Stormy Waters

Many of us are attracted to some “action” from time to time. Managing your   e-commerce platform in a “quiet water” manner, low fire, for too long will turn you less attractive. I dare say that having a turbulent event once a month, once a week or so, to shake it a bit, would do your company good. It can be raffles, outdoor events, competitions, games, or special online events like hosting a famous figure or fire sales festivals.

One way to increase customers’ engagement is a cross-cyberspace treasure hunt with multiple partners that act as game stations and supply clues along the way. It is an effective way to promote your brand while using partners along the race. Another way is to run a mass caption competition where the participants are requested to give the best description for a specific image sent by the company, which is an excellent way to ramp up the interaction with your content.

Another way to increase engagement with customers and help you sell is live-streaming, or more accurately, live e-commerce sales, either by your own coalified people or influencers you trust. It is personal and gives the customer an approach to first-hand knowledge about the product, its usage, and its advantages.

It is like wandering about in the shop and meeting a serious salesperson who can really guide you instead of a tedious cartoon avatar of a shopkeeper. When done right, part of the viewer of the live streaming video can interact with the presenter and either converse or ask questions online and get an answer instantly.

With regards to virtual shopkeepers, I do think that a serious company should have a battery of salespersons on standby, people who are ready to chat with the customer and answer their questions instantly, 24/7, but clearly, not everyone can afford it. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “As a Leader, you are much like an orchestra conductor―you are not expected to do the job of your people. Instead, you must lead them while producing four essential elements:

Direction, Exemplification, Coordination, and Dedication.

Leadership doesn’t come gift-wrapped; you must work hard to earn it. The G-POST STRATEGY TOOL supplies you with 3 of those elements” Jon Ane, The Rosetta Stone of Strategy.