The best definition of a pop-up shop

G-POST Online sales tactic – Pop-up the Volume – the pop-up shop

A tangible Pop-up shop would be an excellent way to support your online shop and create a direct connection with your market. It can be anywhere you might find relevant high traffic of passers-by. The most common locations for the mass market are city centres, shopping centres, fairs, pop-up markets, famous tourist sites, airports, golf clubs and so on.

However, one must make sure that the chosen place is relevant to the targeted market and support your product positioning.

The Pop-up shop gives you the opportunity to talk face-to-face with your potential customers, find out more about their preferences, and promote your online shop at the same time. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – With the G-POST – Strategy’s Chessboard:    

An  All-inclusive Tool to build your strategy. Jon Ane, The Rosetta Stone of Strategy.