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The best way to present visual information
G-POST Online sales tactic – The Eye Candy – appealing infographic visuals
A picture paints a thousand words. Therefore, appealing infographic visuals like pictures, videos, graphs, sketches, and animations can better engage customers, attract their attention, illustrate, and deliver your message. Use visuals with all means of communication, as most people can understand visuals better than just words.
Furthermore, there are visual social platforms that can help you with it, such as YouTube, Instagram, Pinterest, Vine, other local platforms and, of course, Douyin, Weibo, Youku, Meipai, Tic-Toc and Bili-Bili, which some approach not only the heart of the Chinese giant but widely used internationally as well. Visuals with a few words of explanation or a story can do good. Videos of the product’s production, ways of use, and how it takes part in different customers’ lifestyles will be beneficial, too.
Adding a visual to text is far more compelling to the eye, and as long as it can be loaded in an instant on the user’s screen, it works well, especially if infographics act as a link to the content. Following our own experience, when posting a link with an enchanting visual, you might get way more entries than just a link with words, up to even 70% more.
Furthermore, having a descriptive picture that shows exactly how your product looks, and not how you would like it to look, is a key element. Moreover, with detailed products such as jewellery, shoes, and many more, allowing clients to use multidimensional features to zoom in and view the product from different angles might be just the thing. Adding a point on this matter, I would recommend making a short video to illustrate the product’s features and benefits. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.
G-POST STRATEGY TOOL – strategy – The advantages of the G-POST 26th of 30 -Provides a systematic process as a strategic decision-making tool. Simplifies Strategy’s planning process. Jon Ane, The Rosetta Stone of Strategy.
