Online tactic – The most important thing – turn intangible to tangible

G-POST Online sales tactic – The Cat in a Sack – turn intangible to tangible

No one wants to buy a cat in a sack or a pig in a poke. Companies must do all in their hands to turn their intangible cyber purchasing experience into a tangible one. Therefore, anything that can increase the level of trust and simulate a real shop experience must be welcome. One of the ways is to allow and encourage customers to rate your product. Rating should include an average mark on a numeric scale, a verbal one beside it, and a browser of all customers’ comments and pictures.

Furthermore, adding a popularity scale that demonstrates the traffic around the product, like the average number of sales per period or the number of reviewers in the system, might do you good. But then again, in different markets, cultures, products or circumstances, you should carefully consider the most suitable tools for you.

Many of us tend to give the same tactic advice as if the whole world is cut from the same cloth, identical matches packed in the very same matchboxes. Each company should consider what is right for itself, and that includes everything I say here. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – The advantages of the G-POST ^23rd of 30 -Puts your staff on the “same page”. Jon Ane, The Rosetta Stone of Strategy.