By Jon Ane Those quality dimensions include elements such as: Those quality dimensions affect the product lifespan directly. For example – Supportability, if the manufacturer of my Triumph car or its representative terminates its client support, I will not have replacement parts, which would be the end of this product. Do make sure all tactics […]
Monthly Archives: October 2023
By Jon Ane When dealing with customer involvement, we can divide products into two groups, each with a different buying model. There are two categories: High Customer Involvement : The customer sees the importance of choosing the right product since a failure to buy the right one would result in emotional inconsistency or, if you […]
By Jon Ane A product Line is a number of tightly knit products with common ground and related use grouped under the same family of products and sold to a specific market through similar marketing channels. Here is an example of one of the company’s Product Markets with several family branded Product Lines: www.jon-ane.com/strategic-management/187775/ G-POST STRATEGY […]
By Jon Ane Unsurprisingly, a product’s life cycle is similar to any living creature’s life cycle. There are four stages plus an intermediate one. As for examples for each stage of the product market life cycle, in order to see the entire picture, examples will be given by capsulising a frozen moment in the global […]