By Jon Ane Direct Marketing is direct communication between the company and the customer through different means. The company selects a specific population to communicate with, and your name might be hoisted over a personal referral. That communication line may include promotional letters, flyers, mobile messages, emails, interactive websites, social networks, blogs, club membership, online […]
Monthly Archives: October 2023
By Jon Ane The advertising mix is a means of marketing communication and product exposure through online, written and broadcast media, which the company pays for. Advertising communicates through several mass media such as the internet, television, and product placement—hidden advertisements in movies, which could be added into old classic movies. Furthermore, the advertisement mix […]
By Jon Ane Public Relations is a marketing means that supplies “neutral” information to customers to promote the company’s reputation or products. This information should be delivered by a third party―a writer, a media host, or an expert, through different media types. Both the media means and the third party must be considered neutral by […]
By Jon Ane There are three major categories of media. The first is Broadcast Media which includes tools such as T.V, radio and films. The second is Online Media which includes tools such as forums and social networks. The third is Written Media which includes magazines, newspapers, banners, billboards, brochures and others. Do make sure […]
Sales promotion is a short-time window action that a company uses to entice and lure customers into buying a product. Sales promotion should be published through different types of media and outside and inside the points of sale. These actions might include special offers such as buy one get one free, second product at a […]
The salespeople have to light and carry a number of beacons at the same time—a few different Product-Markets simultaneously and juggle them in the air. Each Product-Market will get a specific path and specific time budget according to the importance of the Product-Market and the challenges ahead. Do make sure all tactics and means in […]
A company might either directly employ its salesforce, which we then call salespeople, or have a contract with an outsourced salesforce, which we call sales agents. The agents are not employed by the company and include independent agents, independent shop owners, etc. Do make sure all tactics and means in use would create synergy with […]
By Jon Ane Online Sales is a direct way of selling your product through online shops. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. www.cherry-pix.com/strategy-company-stamina-no-half-measures/187766/
By Jon Ane Personal selling is the act of verbal persuasion of a customer to purchase a product by the salesperson, either face-to-face or by electronic means such as phone or computer, telemarketers included. It is a common way of selling in both B2C and B2B. Do make sure all tactics and means in use […]
By Jon Ane Branding communication is a tool in the brand’s service, which deals with the exchange of information and emotions between the brand and its customers and vice versa. That is in order to create a preference for the branded product and prime its targeted market for buying. It is an ongoing process that […]