By Jon Ane The Customer lifetime value is the predicted net profit value related to a customer’s future activity. There are several ways to calculate CLV. Here is an easy one: Formula: Annual profit contribution per customer (x) Average number of activity years (-) the cost of customer acquisition For instance: The customer lifetime value […]
Monthly Archives: October 2023
By Jon Ane Cost per lead is all the direct costs linked to generating a lead. CPL is commonly used in lead-focused marketing campaigns, paid-per-click advertisements like Google Ads and Bing Ads and so on. Do Make sure all tactics in use would create synergy with your G-POST. Or else you might jeopardise it all. […]
By Jon Ane Customer acquisition cost is all the costs linked to generating an active customer from a lead. The following ratio expresses the calculation of the CAC: Total cost of all marketing efforts & men*/ The number of new customers acquired per period = CAC *includes sales and related overhead costs. Do Make sure all […]
By Jon Ane Contextual marketing is a marketing concept that strives to connect your marketing channels and tools to your customers by producing relevant content to their buyer persona profile or Ideal customer profile in a bid to create a successful engagement with contextual communication. Do Make sure all tactics in use would create synergy […]
By Jon Ane Account-based marketing is a marketing concept that targets client accounts based on your Ideal customer profile with bespoke communication means instead of deploying a vast minefield to capture clients based on their buyer persona profile. For more information, visit Jon Ane, Do Make sure all tactics in use would create synergy with […]
By Jon Ane An ideal customer profile is an atopic portrayal of the sort of customer who will enjoy your solutions the most. Do Make sure all tactics in use to acquire the customer would create synergy with your G-POST. Or else you jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone […]
By Jon Ane One must know his market if he wishes to win the market and sell the right thing to the right people at the right method, time and place. Here is a partial list of the significant factors in their profiles: Do Make sure all tactics in use to acquire the customer would […]
By Jon Ane The buyer persona profile is the gathered image, a composite drawing that includes the sum common characteristics of your customers from a specific Product Market. It is a realistic portrayal of your optimal customers that is either based on history in a case of an existing market or wishful thinking in a […]
By Jon Ane First, I would like to define the original meaning of the flywheel: a rather heavy revolving wheel in a machine used to increase momentum. The flywheel uses the conservation of angular momentum to store rotational kinetic energy. Thus, it creates a reserve of available power with each wheel rotation, allowing you to do […]
By Jon Ane Lead marketing is the act of focusing your marketing channels and tools on priming your potential customers for action and triggering sales. Do Make sure all tactics in use would create synergy with your G-POST. Or else you jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. […]