A landing page is a webpage that tempts, provokes interest and lures users to a specific call-to-action (CTA), such as ‘buy now’ or ‘subscribe’, with no clutter around but a clear, clean CTA. The main objective of a landing page is to funnel you into a specific action in interest. It is commonly used to […]
Monthly Archives: October 2023
By Jon Ane A web content outline reflects the finalised web page’s structure. It includes technical information such as titles, page body, SEO data, and structure. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – “Choosing a wrong and inconclusive strategy is like zip-skip your coat wrong […]
By Jon Ane Conversion rate optimisation (CRO) deals with ways to raise the number of people who take a particular aimed action on any digital platform. By tracking and analysing key metrics that provide you with a better understanding of how visitors engage with your platform, you could find ways to increase the Conversion rate. […]
By Jon Ane Conversion rate is the ratio between the number of people who took a particular aimed action on any digital platform and the number of people that visit that platform. Actions such as joining a certain activity or platform and filling in a form. For more information, visit Jon Ane, The Rosetta Stone […]
By Jon Ane Conversion in marketing is a term used to describe the transformation of visitors to your website into leads or, if a purchase took place, into customers. Simply put, conversion happens when a passive visitor takes a specific targeted action and turns into an active lead or customer. For more information, visit Jon […]
By Jon Ane A lead generation website is a tool to arouse interest and provide information to potential clients about your company and all the relevant aspects of your product/s. Its primary purpose is to generate new leads for the company. It should provide the visitors with a digital registration form to add their details, […]
By Jon Ane Product-Led Growth is a tactic used with potentially captivating products with high Product-Market fit. The tactic banks on a positive customer experience from an instantly-appealing product as the leading promoter of the product with or without the support of other marketing channels. Word-of-mouth is a central marketing engine of this tactic amongst […]
Total addressable market (TAM) Total addressable market (TAM) is the size of the Product-market in terms of potential revenue, assuming everyone would have purchased the product. For more information, visit Jon Ane, The Rosetta Stone of Strategy. www.cherry-pix.com/golden-path-of-strategy-35-stages-attack-complex-reality/187760/ G-POST STRATEGY TOOL – No more sloppy Strategies! Jon Ane, The Rosetta Stone of Strategy.
By Jon Ane A minimum viable product (MVP) is an early-launched product version that seeks Product-Market fit by offering the minimum needed benefits and features to promise the satisfying function of the product. The MVP will be first released into the hands of early users following your Go-to-market (GTM) Strategic G-POST Paths in a bid […]
By Jon Ane This parameter points to the compatibility level between your solution―your product, to the problem it aims to solve for a specific market segment you choose to serve. High Product-Market fit is what you aim for. Studying the feedback from your MVP― minimum viable product version and making the changes accordingly is essential […]