A click-through rate is a metric that measures the rate of users who click on interactive marketing content, such as ads or join-in buttons of any sort. Its formula: Number of clicks ÷ entries to that page = CTR Do make sure all tactics and means in use would create synergy with your G-POST. Or […]
Monthly Archives: October 2023
A bounce rate is a metric engagement system that analyses the rate of website visitors who leave your website after scanning only one page. The rate is used to adapt the content and architecture of the website to achieve the lowest possible rate. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST […]
A chatbot is an automated assisting tool planted in websites that usually assists customers with frequently asked questions but not solely. The bot is programmed to respond to keywords and terms of interest and send automated feedback to the customer. Ensure all tactics and means in use would create synergy with your G-POST. Or else […]
Off-site content includes outer-website content meant to lure visitors to the company’s website. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy – “By seeing all […]
On-site content includes the content that a company publishes on its website. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL― helping you Separate the Wheat from the […]
A Unique selling proposition is a product that reflects a special competitive offer to its customers in terms of benefits and features. It is precisely what should give you an edge over your competitors. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For […]
Keywords research includes predicting and identifying all the relevant search terms that your potential customers might be searching online in a bid to increase visibility and traffic through search engines. A lack of relevant keywords in your content will cast you into the shadows of others who did it better. Do make sure all tactics […]
Paid search Paid search is the act of placing a paid advertisement on search engines. The paid search uses a pay-per-click method of payment. The ad is triggered by chosen keywords. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more […]
Search engine optimisation (SEO) is the act of pushing your website up the search engine ladder so it can be found easily and produce more traffic. SEO consists of methods: On-page SEO―a manipulation of the web code and content. Off-page SEO―obtaining traffic and backlinks from other platforms in cyberspace. Here is a list of search […]
Responsive design is a feature that automatically adapts your website to any screen size of any sort of device, from computer to mobile phone. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – strategy’s traffic light – Jon Ane, The Rosetta Stone of Strategy.