Cross-channel marketing is a marketing tactic where the marketer uses a blend of different marketing channels simultaneously in a bid to serve a specific objective related to a specific Product Market (equivalent to Combined arms in warfare). It is different from Multi-channel marketing. Read more here. Do make sure all tactics and means in use […]
Monthly Archives: October 2023
An avatar is a profile image representing a user on all sorts of online and offline platforms. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – Strategy’s Chessboard – An All-inclusive Tool to build your strategy! Jon Ane, The Rosetta Stone of Strategy.
Jon Ane is a businessman and an ex-military strategist who has vast leadership experience of over 37 years, a person trusted with the secrets of prominent leaders in business and governmental sectors. He is the author of The Rosetta Stone of Strategy. Jon Ane is known for his deep and creative thinking away from the […]
Client versus customer Unfortunately, there are a lot of confusing definitions of those two terms with no clear-cut. These are my definitions of the two terms: A client is: A customer is a B2C buyer who buys products from a business. Commonly, those products or services are high-frequency purchased products. For more information, visit Jon […]
Monthly unique visitor (MUV) is a social media quality indicator that measures the number of users who visit the platform at least once a month during a certain period. MUV helps measure the quality of your relationship with your users and how often they visit your platform. Do make sure all tactics and means in […]
A vlog is an online information video display updated regularly with new posts and published on a website platform, and social media include video hosting platforms. See the partial list of Specifically dedicated video hosting websites: Name Language Similarweb traffic rank YouTube Multilingual 2 Bilibili Mandarin 27 Twitch* Multilingual 38 Niconico Japanese 165 Aparat Persian […]
A blog is an online information display updated regularly with new posts and published on a website platform. Its purpose is varied from noble causes to brand lobbying and ads. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon […]
Social proof product is a product with quite a number of positive customer reviews. Thus, the product could be considered more trustworthy by potential customers. For examples of social-proof products, click here. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For […]
Clickbait is a lure meant to tempt users to click a link, an image or an interactive button of some sort by provoking an interest in some way or manipulating the user. Example: ‘Taxpayer, the government doesn’t want you to know just that’. Do make sure all tactics and means in use would create synergy […]
Lead magnet A lead magnet is an appealing allure, a giveaway given to potential customers in exchange for their details. Ensure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy. G-POST STRATEGY TOOL – […]