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The best way to choose your social media – “Your Cup of Tea”
G-POST Online sales tactic – Your Cup of Tea – choosing the social media.
How should you choose the right social media for your needs?
The preferred way should be following other marketers that share with you the same segment, marketers from your industry or other industries while referring to the segmentation analysis of consulting firms. However, in case of information deficiency, you can open your business page on a few social media platforms and analyse which one suits you the most. Anyway, I suggest using more than one social media, a cocktail, so to speak. Moreover, in order to ease the job of managing several social media platforms, you might find automation of part of the posts helpful. Furthermore, it actually forces you to plan ahead.
Some companies are solely based on outsourcing social media. But, again, I must emphasise that to depend only on this solution might well be proved wrong since you lose the close contact and better involvement with your market, which can create a familiarity that serves your interest.
However, if you have just entered a new market, outsourcing social media can be the right move, but it is advised to open your own direct social media channel and build it up. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.
G-POST STRATEGY TOOL – strategy – The advantages of the G-POST 19th of 30 -Creates uniformity of the process for future strategic decisions – no need to invent the wheel time and again. Jon Ane, The Rosetta Stone of Strategy.
