The best definition of “Inside the Jug”- online interactive content

G-POST Online sales tactic – Inside the Jug- Content of online interactions.

They say, “Don’t look at the jug, but at what’s inside of it,” alternatively, “Do not judge a book by its cover”. These are meant to emphasise that content of something is more important than just the look. The same principle applies here to your interactive content, which includes articles, notes, tips, online interactions with customers, videos, blog posts, audio, e-books, newsletters, magazines, interviews, and so on. Information should be chewed up to an understandable level along with illustrations, including infographics, short videos, pictures, and, as mentioned, using a language that suits the customers.

Companies should mainly focus on their own genuine content since reality shows that those going in this direction create a better hold on customers, a stronger bond if you wish. There are quite some reasons for that; one is a higher appeal as you shed light on places others don’t. It helps establish trust and authority as well because being like everyone else might not place your company as the head of the lions but, at best, the tail of the foxes. This century is the age of the leading experts, and if you are an amateur, your added value is in doubt; you will cease to exist in a jiffy.

Another advantage of having your own genuine content is the fact that it would place you up in the search engines under a combination of keywords that others don’t possess. Moreover, from my experience, a rapid way to increase social network followers is to post content daily and better do so during the chitchat rush hour of your market.

Moreover, I highly recommend having links in and out to your content to help leave a more noticeable mark on the SEO―Search Engine Optimisation. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – The advantages of the G-POST 15^th of 30 – Acts as a sorting tool that guides the suitability of your actions – your tactics to fulfil Strategy. Jon Ane, The Rosetta Stone of Strategy.