The best definition of The Magnetic Chatterbox – Blog

G-POST Online sales tactic – The Magnetic Chatterbox – the Blog

Running a captivating product-related Blog that offers valuable and authentic information that deals with market queries, which are helpful but not pushy, might create more followers who consider your company a leading authority in your industry. In addition, you can publish articles that define terms relevant to your industry, way of use, shedding light on relevant benefits and giving tips. Thinking through potential market queries and publishing problem-solving articles should actually help you to be found online easily by various keywords and even be considered an authority, a master on that score, who, in fact, can even provide solutions. As an example, say that you specialise in vacuum cleaners. Then, relevant articles might be “Living Creatures in Dust”, “Dust Mite”, “Is Dust Dangerous?”, “Dust and Allergies”, “Signs of Lung Damage”, or “Revolutionary Asthma Treatment”.

 A blog is a place to get familiar and interact with your customers, learning what’s bothering them, what they are looking for, and generally feeling in which direction the ‘wind’ blows. Furthermore, the blog helps you estimate the effectiveness of different search engines. Finally, it allows you to constantly add and update new keywords.

As for attracting readers to give their comments about the content and your product, one must bear in mind that it is a double-edged sword. As falling on its own sword isn’t what a company wishes for, I would say let customers give their opinions, and when opinions clearly don’t serve your interests, make sure you run a function in the company that could take those comments out but learn from them. Some comments might have been planted deliberately by your competitors.

However, companies should welcome debatable topics as they can propel hot conversations, interests, and views. In most cases, I suggest not taking sides. Therefore,  present the topic as an open question and let customers spit fire within reason, but do establish discussion rules in advance.  

Another thing to pay attention to in your blog posts is their titles. The title better points directly to the content that must be appealing, clear and to the point. One should not beat about the bush as it well might prove to be a big mistake.

Furthermore, the terminology must suit the targeted segment members; if they are politicians, use their smooth words. If they are engineers, use their knotty words, and if they are salt of the earth, use down-to-earth words. Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – The  G-POST –  a Multi-stage tool where each stage adds value to the previously chosen one. Jon Ane, The Rosetta Stone of Strategy.