Dictionary
The best definition of Mission Statement
A mission statement states the core purpose of a company―the reason for its existence. According to Jon Ane’s Company DNA, a company’s strategic DNA consists of three elements that must align and create synergy. Much like a cuttlefish, a company has three beating hearts:
- Company Mission
- Company Vision
- Company Strategy
These three elements build the company’s strategic DNA.
A mission statement has a long-term nature, and it consists of four essential elements. To implement it, let’s take a fairly large food and beverage company as an example：
A. Type of organisation—Marketing food and beverages.
B. Who are the customers—households and dining places.
C. Value provided to customers— food and beverages of the highest quality.
D. The future nature of the business—local and global markets.
This company was a national company, and today it is one of the largest international players in the soft drinks industry. Obviously, the mission statement has a strategic nature, as it orients the company to a certain business and market, company structure, nature of its property and other business aspects. Therefore, ensure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.
G-POST STRATEGY TOOL – strategy – “Without a clear strategy, your organisation would act like a headless organism, a stray sheep, a ship without a helm. The G-POST is your safe shore.” Jon Ane, The Rosetta Stone of Strategy.
