The best definition of Megatrends

Megatrend is a massive change on a regional or global scale that has the potential to strongly impact companies and their markets in different areas of life and business.

Here is a list of a number of megatrends predicted to take place by 2030:

Demographics: People are living longer. By 2030, more than a billion people will be over 65.

Urbanisation: More and more people will move to cities. By 2030, more than two-thirds of the world will live in urban centres.

Transparency: The amount of data collected on every person, product, and organisation will continue to grow exponentially, as will the pressure to share that information. Keeping secrets will no longer be possible.

Climate Crisis: Despite rising awareness, governments continue to struggle to balance long-term environmental needs with short-term economics.

Resource Pressures: Water will be a stressed resource. Many cities will be constantly in a state of water shortage and drought.

Clean Tech: Because of Nos. 4 and 5, we will also see an explosion of data-driven technologies that make our collective infrastructure substantially more efficient.

Technology Shifts: Connectivity will continue to spread. 2030 will also see affordable A.I. achieve human levels of intelligence.

Global Policy: Global problems require globally unified responses, yet it seems less and less likely that nation-states will be able to govern collectively effectively, let alone collaboratively. As a result, it will be up to businesses to take the lead in solving these issues.

Nationalism: The rise of nationalism may increase, with xenophobia continuing to grow.

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G-POST STRATEGY TOOL – strategy – “Defining what Strategy is seems notoriously tricky. There is a great deal of rhetoric to the term, and there are so many definitions that you might well be lost in a sea of baffling meanings. ”   Jon Ane, The Rosetta Stone of Strategy.