According to Jon Ane’s Company DNA, a company DNA consists of three elements that must align and create synergy. Much like a cuttlefish, a company has three beating hearts:
- Company Mission
- Company Vision
- Company Strategy
These three elements build the company’s strategic DNA.
The Company Tactic is the blood in their arteries, equivalent to an RNA.
Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

‘Much like a cuttlefish, a company has three hearts that build the company’s strategic DNA: Mission
Vision and Strategy. Tactic is the blood in their arteries.’ Jon Ane, The Rosetta Stone of Strategy.
G-POST STRATEGY TOOL – strategy –The 3 sources of an organisation’s DNA:
‘Much like a cuttlefish, a company has three hearts that build the company’s strategic DNA: Mission
Vision and Strategy. Tactic is the blood in their arteries.’ Jon Ane, The Rosetta Stone of Strategy.