Capital is a company’s assets that can be harnessed for daily operational needs and future business development. In other words, it is the bird you have in your hands, not the other two you see up a tree. Business capital can be created by business activity, debt or equity.
Do make sure all tactics and means in use would create synergy with your G-POST. Or else you might jeopardise it all. For more information, visit Jon Ane, The Rosetta Stone of Strategy.

G-POST STRATEGY TOOL – strategy – “The G-POST is an organic tool where the choice you opt for must be synergetic with the previously chosen stage, carrying a “genetic similarity” and consistency with the previously selected stages and the company’s internal and external constraints and accelerators.” Jon Ane, The Rosetta Stone of Strategy.